Nook Joins Kindle with Access to the New York Times

Barnes & Noble NOOK(TM) Subscribers to The New York Times Enjoy Access to NYTimes.com


New York, New York - July 7, 2011 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced that all subscribers to The New York Times through NOOK Newsstand(TM) can also enjoy access to the NYTimes.com website as a benefit of their subscription. Barnes & Noble NOOK customers can now enjoy the daily e-edition of The New York Times on devices including the All-New NOOK and NOOK Color(TM) Reader's Tablet, as well as complete access to The Times' award-winning website, NYTimes.com, including timely news updates, opinion, blogs, video, interactive graphics and more.

"We are pleased to offer our NOOK customers even more access to great content anytime from The New York Times - one of our bestselling NOOK Newspapers(TM)," said Jonathan Shar, Vice President and General Manager of digital newsstand at Barnes & Noble. "We’ve had positive customer response about providing NYTimes.com access to NOOK New York Times subscribers who already enjoy reading their daily digital edition on their award-winning NOOK devices."

"We are pleased to be able to offer online access to NYTimes.com as part of the subscription experience for our loyal readers on NOOK devices, an important audience for us," said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. "Now NOOK subscribers can access even more of The Times' high-quality journalism, with breaking news, video, audio, multimedia and blogs on our award-winning site."

Barnes & Noble customers with current subscriptions to The New York Times through NOOK Newsstand(TM) will receive a notification today with additional information to help them begin enjoying access to NYTimes.com immediately.

The New York Times, along with all digital periodicals from Barnes & Noble, is available for a risk-free, 14-day free trial for all customers. For more information and to order The New York Times for NOOK, visit www.bn.com/nytimes or visit any NOOK Boutique or display in one of Barnes & Noble's more than 700 bookstores (http://store-locator.barnesandnoble.com) to learn more.


About NOOK(TM) from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color(TM) Reader's Tablet(TM), the best value on the tablet market ($249), features a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love, shop popular apps, connect via e-mail, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader(TM), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOK Books(TM) for free, and the More In Store(TM) program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone®, iPod touch®, Android(TM) smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library(TM) helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study(TM) (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids(TM) (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español(TM) (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday(TM) NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.