Thursday, June 30, 2011
Nook trade in program details
Barnes & Noble Invites Customers to See for Themselves Why Critics Call NOOK(TM) Devices the Best Reading Devices on the Market
Customers Who Bring Their Old eReader to a Barnes & Noble Store to
Compare and Upgrade to NOOK Receive 30 Free NOOK Books(TM) Worth $315
New York, New York - June 30, 2011 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, is inviting customers to experience what the critics and millions of customers are raving about: the company's award-winning, bestselling line of NOOK reading devices. Beginning July 1, bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device and receive an instant NOOK Book collection - 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including The All-New NOOK and NOOK Color Reader's Tablet(TM).
Beginning Friday, while supplies last, customers will receive a free, 2GB microSD card loaded with 30 NOOK Books - from cooking and lifestyle to classics and reference - when they show a bookseller their old device and purchase the NOOK reader that best suits them. Book lovers of all ages will love The All-New NOOK, The Simple Touch Reader(TM), which dozens of leading reviewers have praised as the best dedicated reading device on the market. The easy-to-use, ultra-light, portable 6-inch eReader features a simple, immersive experience with a full-touchscreen and the most-advanced E Ink® Pearl display, the longest battery life in the industry with an incredible two months on a single charge and the most social reading experience ever with NOOK Friends(TM) - all for just $139.
For customers who love to read everything in color with the added convenience of key tablet features, NOOK Color Reader's Tablet offers what critics have proclaimed the best value on the tablet market at just $249. The award-winning device is sleek and portable, and features a stunning 7-inch color touchscreen ideal for reading a wide variety of content including books (some enhanced with in-page video), immersive children's picture books with the exclusive AliveTouch(TM) technology, an expansive collection of full-color, interactive magazines plus newspapers, and more. NOOK Color now delivers customers' most-requested tablet features with a wide selection of high-quality NOOK Apps(TM) to play, learn, organize and explore, built-in e-mail to stay connected, and an enhanced Web experience. Both NOOK devices connect via Wi-Fi® to Barnes & Noble's expansive collection of more than two million digital books, periodicals and more, and offer customers access to even more free and exclusive content while visiting any of Barnes & Noble's more than 700 bookstores.
"Both the All-New NOOK and NOOK Color Reader's Tablet are best-in-class according to the industry's leading reviewers and millions of devoted NOOK customers. We are confident that side-by-side comparisons with other eReaders will show NOOK products to be the superior choice," said Jamie Iannone, President of Digital Products, Barnes & Noble. "We invite reading lovers to visit their neighborhood Barnes & Noble bookstore to see, hold and touch our innovative NOOK products and encourage them to upgrade their reading experience while kicking off their collection with a limited-time bonus of 30 free NOOK Books."
The 30 digital books represent a variety of genres including Cooking, Kids, Classics, Humor, Lifestyle, Fiction, Sports, History, True Crime and Reference. Some of the free titles include: The Good Housekeeping Cookbook, Cristina Ferrare's Big Bowl of Love, Creating Your Best Life, Glory in the Fall: The Greatest Moments in World Series History, 21st Century Crossword Puzzle Dictionary, My Boyfriend Wrote a Book About Me and timeless favorites including Secret Garden and Robinson Crusoe. Learn more about this program at www.nook.com/thebest.
About NOOK(TM) from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color(TM) Reader's Tablet(TM), the best-value on the tablet market ($249), features a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love, shop popular apps, connect via e-mail, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader(TM), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOK Books(TM) for free, and the More In Store(TM) program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone®, iPod touch®, Android(TM) smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library(TM) helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study(TM) (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids(TM) (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español(TM) (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.
For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday(TM) NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.
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